Each and every day, we have been racking our brains to find out what can be done to better the experience of our customers. As 2016 enters its homestretch, it is high time that we stepped back to look at the bigger picture and asked ourselves these very questions: how was our service this year? What did customers say about us? What did we do to benefit the society as a responsible tour operator?
The infographic below would give you a general idea of 2016 for My Odyssey Tours.
Our Customers in 2016
Couples, as always, accounted for the lion's share (55%) of our customers. Lovers, newly-weds, and long-married partners travelling with us were entitled to a peculiar, personalised experience. On their anniversaries, romantic settings in hotel rooms had been arranged on request; when hotel coupons were available, a double SPA might be included in the itinerary as well, which made their experience even sweeter.
Romantic room settings for couple travellers
Families with kids came second, representing about 20%. A wide range of family-bonding activities like kayaking and tandem bicycle or tricycle-riding were thoughtfully chosen; educational itineraries had also been taken into account - nursing and bathing cubs helped younger participants develop a sense of responsibility, whilst pottery and cooking classes sharpened their artistic and life skills.
Scenic cycling is right down the alley of family holidaymakers
As for senior clients, a lighter schedule had been arranged to ensure a less strenuous experience; we had also skipped those physically demanding attractions and walk extra miles to attend to their age-related needs.
Customer Feedback in 2016
Detail-oriented services eventually paid off, with thousands of positive reviews on popular social media platforms like Facebook and TripAdvisor. Deeply impressed by our staff and services, customers spoke rather highly of us in these virtual communities, among which 97.5% rated our consultants as responsive and helpful; 94.3 % considered our travel guides as knowledgeable and friendly; and high proportions remarked they had a well-organised and stress-free itinerary (92.7%) and that experience with us had been both enjoyable and educational (91.8%).
CSR Commitment in 2016
2016 has witnessed the founding of My Odyssey Tours Cares (MOTC), our Corporate Social Responsibility (CSR) brand, which featured "Education and Life" this year. We had been to schools in Myanmar, Cambodia, Malaysia, Sri Lanka and Bhutan, to make in-person donations and interactions. Pupils in these schools not only benefited directly from the food, basic necessities, and stationery we brought along, but also had their horizon broadened during communications and interactions with our well-informed staff.
Besides, we had been rather supportive of guests who had intentions of doing charity during their trips. We had left no stone unturned to help Jill, an Australian photographer who makes annual donations to needy people in different countries; we donated medical equipment to laggard hospitals in Cambodia when accompanying Elliott Brender, a retired surgeon and regular customer from America, during his pro bono healthcare service in the country.
Jill and children
Dr. Brender's pro bono work in and donations to local hospitals
In the coming year, MOTC aims to strengthen the support for the local communities of our destinations by combining social benefit programmes into our tour packages.
Our Achievements in 2016
2016 has seen a home run of My Odyssey Tours, in terms of being recognised or awarded: we have become China's first supporter of ChildSafe, a nominee for Asia's Leading Tour Operator, and the winner of TripAdvisor's Certificate of Excellence.
Launched by Friends-International, a social enterprise, ChildSafe is a movement aimed to help marginalised urban children and their families become more independent and productive, based on an effective network of internationally recognised organisations. My Odyssey Tours has become China's first-ever supporter of Childsafe and committed to backing its effort to protect children, most notably from the impacts of tourism-related profiteering.
World Travel Awards is the travel industry's most prestigious awards programme that rewards leaders in the tourism, airline, hotel and hospitality sectors around the world. And My Odyssey Tours got its nomination for Asia's Leading Tour Operator 2016, competing with the other 10 elite peers like Cox & Kings and EXO travel.
First issued in 2010, TripAdvisor's Certificate of Excellence honours hospitality businesses who have consistently achieved great traveller reviews on TripAdvisor over the past year. And 2016 is the fifth consecutive year that My Odyssey Tours wins this award, which means we have maintained a high level of outstanding services for years.
Itchy feet could serve as a passport to true knowledge because destinations are never about places, but new ways of seeing things. In the new year, why not customise a trip with us and get yourself a fresh perspective?